01
Hideaway Pizza
Website Redesign + Build | Photography + Video
A staple local pizza company with a strong community presence wanted to refresh their online presence to better reflect their brand’s personality and drive more online orders. Their existing website was outdated, difficult to navigate, and not mobile-friendly, making it challenging for customers to find menu information or place orders efficiently.
Role:
UX/UI Design | Art Direction @ Leadline Marketing
Challenges
Modernize: Create a visually engaging website utilizing updated photography and video that showcased their menu, highlighted their eclectic culture, and make online ordering simple and intuitive
User-Centric Design: Design an intuitive interface that simplified a confusing user flow for online orders
Mobile Optimization: Ensure the site is optimized for all devices, helping to reduce bounce rates
My Approach
As the art director and web designer, I began by conducting a full audit of the existing website and identifying areas of friction in the user journey. Working closely with the client and a team of marketing experts, we developed a new site structure emphasizing clear navigation, fresh high-quality video and imagery, and streamlined calls-to-action.
Design Strategy: Created a fresh, modern layout with warm tones and authentic video and photography to reflect the pizzeria’s energetic and inviting atmosphere
User Experience (UX): Simplified menu organization and integrated a responsive online ordering system optimized for both desktop and mobile users
Brand Consistency: Unified fonts, colors, and visual elements to strengthen brand recognition
Performance Optimization: Implemented fast load times, SEO best practices, and mobile responsiveness for better reach and engagement
Results
The website launched successfully with the ideal outcome of a user-friendly website that increased online orders, improved search engine visibility, enhanced the overall customer experience with faster navigation and mobile usability and strengthened brand trust through cohesive, high-quality visuals.
Conclusion
Following the redesign, the client saw a significant improvement in both site engagement and conversions. The new design not only elevated the brand’s online identity but also helped the business better connect with its local audience—turning casual browsers into loyal customers.
